Bournemouth’s premier menswear retailer, Robert Old, and Premier League football team AFC Bournemouth are delighted to announce that they have formed an official partnership.
This partnership connects two organisations that share a focus on quality, heritage and sophistication. Robert Old has provided luxury menswear to Dorset and beyond for over 100 years, and AFC Bournemouth continues to deliver strong results in the premiership, with roots that go back even farther.
Luxury menswear and professional football share a long history together, producing style icons both on and off-pitch, and making a partnership between Robert Old and AFC Bournemouth a natural fit.
Robert Old
For generations, Robert Old has been a name that’s associated with gentlemen’s fashion both in and out of the county. The store has built its reputation on high quality tailoring from both the UK and Italy, carefully curated designer brands, and service that goes a step beyond that of the high street.
AFC Bournemouth
The Cherries are more than just Bournemouth’s football club - they’re part of the town’s identity. Playing at the highest level of English football, the team is recognised for its determination on the pitch and its commitment off it. From nurturing young talent to investing in local projects, AFC Bournemouth embodies ambition rooted in community.
What the Partnership Will Deliver
This collaboration is more than a formality. It’s about providing services that help the club to deliver what they do best - strong results that highlight the strength and versatility that lies at the heart of AFC Bournemouth.
We’ll provide clothing that’s as stylish as it is comfortable, and football fans from across the country will find out more about our historic brand - both organisations working together to advance the other.
From Robert Old’s Director Samuel Old:
“We are delighted to partner with AFC Bournemouth, a club with a history that rivals our own in the City - we are coming together to showcase the best our town has to offer in quality, style and performance.”
From AFC Bournemouth:
“This partnership reflects our club’s dedication to connecting with local businesses in order to build a local network of trusted partners that we can both support, and rely on to deliver the quality service that we require”
We look forward to welcoming both long-standing customers and AFC Bournemouth supporters into the Robert Old store on Westover Road. It’s the perfect place to discover fine tailoring, contemporary collections, and an approach to menswear that’s as much about confidence as it is about clothing.
Watch this space for news of upcoming collaborations and exclusive opportunities as the partnership develops throughout the season.
