Few garments in a gentleman’s wardrobe can match the precision, durability and understated sophistication of an Eton shirt. Every detail has a purpose, perfected over decades of innovation and craftsmanship. From fibre to finish, Eton’s process is designed to create shirts that not only look exceptional but perform faultlessly, day after day.
Premium fabric
Each Eton shirt begins with fabric woven by some of the world’s finest mills, using extra-long staple cotton from Egypt’s Giza region or the Pima cotton fields of the American South. These fibres are renowned for their strength, softness and ability to hold colour and shape.
Eton’s signature crease-resistant fabric is finished using their exclusive "Swiss Finish" - a mechanical process developed in collaboration with textile specialists in Italy, France and Switzerland. The result is a shirt that feels natural to the touch yet resists creasing throughout the day, maintaining a crisp, impeccable appearance from morning to evening.
Signature collar
The hallmark of an Eton shirt is its signature collar, constructed from seven separate pieces of fabric through 14 meticulous operations. This multi-layered build gives the collar its perfectly balanced structure – soft against the skin, yet strong enough to retain its shape. Whether worn with or without a tie, the collar stands neatly and frames the face elegantly.
Woven interlining
Eton’s interlinings are woven rather than fused, attached using a bespoke technique that ensures an elegant roll and a luxuriously supple feel. Unlike cheaper fused interlinings, which can bubble or stiffen over time, Eton’s approach guarantees a smooth finish and lasting comfort.
Two-hole buttons
Each shirt is finished with two-hole buttons cast from mother-of-pearl resin. This premium alternative to natural shell offers both the lustre of real nacre and superior durability. The buttons are sewn on a shank, a raised thread stem that allows them to move freely and withstand years of use without stress or breakage.
Button-hole
A detail few will ever count - but Eton does. Every buttonhole is completed with 160 precise stitches, double the industry standard. The result is a perfectly neat, reinforced opening that endures repeated use while maintaining a refined appearance.
Four distinct fits
Eton’s four core fits - Classic, Contemporary, Slim, and Super Slim (available on request) - ensure every gentleman finds his ideal silhouette. Combined with an extensive range of collar sizes and sleeve lengths, this allows for a truly personal fit, whatever your style or body shape.
The exclusive
A distinctive hallmark of Eton, the red ribbon dual cuff can be worn as a traditional button cuff or converted into a French cuff for more formal occasions. This subtle yet ingenious design detail reflects Eton’s philosophy: timeless elegance with practical versatility.
Side seams
Each shirt’s side seams are sewn twice using a single-needle technique – a hallmark of superior tailoring. This method produces a smoother surface, cleaner lines and exceptional comfort against the skin. It’s an invisible mark of craftsmanship you’ll feel every time you wear it.
The Eton finish
Eton’s renowned finishing process is not only one of the most advanced in the industry but also one of the most sustainable. Their eco-friendly finishing system leaves no chemical residue in the cotton, preserving both fabric purity and environmental integrity. The result is a shirt that’s not only exceptionally long-lasting but responsibly made.
Made to last
From the first cut to the final press, every Eton shirt is made from 100% premium cotton and crafted to exacting standards. It’s a shirt built not just to look beautiful but to perform - a modern essential in the refined gentleman’s wardrobe.
