“LIKE ALL RELATIONSHIPS, DILIGENT ‘TENDER LOVE AND CARE’ OF YOUR FINE SHOES WILL ENSURE YOU SPEND A LONG AND HAPPY LIFE TOGETHER.”
Step 1 - With laces removed and cedar shoe trees in place, prepare for polishing by removing any traces of dust and dirt from the uppers and soles with a horse hair brush.
Step 2 - The next step, using two fingers and a cotton cloth, is to apply a neutral conditioning cream to the leather uppers and to the soles. Allow ten to twenty minutes for this to dry before continuing.
Step 3 -Using a small brush, apply a cream based coloured polish (which is best suited to the colour of the shoes) evenly over the upper and welt of the shoe. Allow a little time to dry.
Step 4 - Again taking two fingers wrapped in a cotton cloth, begin to apply thinly and evenly a wax based coloured polish to the leather.
Step 5 - After ten minutes, begin to buff the uppers and soles using a larger brush.
Step 6 - Finish this process with a Chamois leather cloth to add to the shine.
Hint - For the ultimate finish and shine? With two fingers in a cotton cloth take a little water and using a circular motion begin the gentle cohesion between the wax polish and the water and continue until it builds to a glass-like finish.
“Old or New your fine shoes will now be at their optimum both aesthetically and practically.”
If your old shoes are beyond repair take a look at our Collection of Crockett and Jones and Santoni.
For more general care advice check out our Care Guide