How to Polish and Care for Gentlemen’s Handmade Shoes

“Like all relationships, diligent ‘tender love and care’ of your fine shoes will ensure you spend a long and happy life together.”

Step 1 - With laces removed and cedar shoe trees in place, prepare for polishing by removing any traces of dust and dirt from the uppers and soles with a horse hair brush.


Step 2 - The next step, using two fingers and a cotton cloth, is to apply a neutral conditioning cream to the leather uppers and to the soles. Allow ten to twenty minutes for this to dry before continuing.


Step 3 -Using a small brush, apply a cream based coloured polish (which is best suited to the colour of the shoes) evenly over the upper and welt of the shoe. Allow a little time to dry.


Step 4 - Again taking two fingers wrapped in a cotton cloth, begin to apply thinly and evenly a wax based coloured polish to the leather.


Step 5 - After ten minutes, begin to buff the uppers and soles using a larger brush.


Step 6 - Finish this process with a Chamois leather cloth to add to the shine.


Hint - For the ultimate finish and shine? With two fingers in a cotton cloth take a little water and using a circular motion begin the gentle cohesion between the wax polish and the water and continue until it builds to a glass-like finish.

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“Old or New your fine shoes will now be at their optimum both aesthetically and practically.”

If your old shoes are beyond repair take a look at our Collection of Crockett and Jones and Santoni.

For more general care advice check out our Care Guide